Why Allu Arjun ignoring Venu Sriram's 'ICON'???

Even before the start of Ala Vaikuntha Purramlo, Allu Arjun signed a film with Venu Sriram titled 'Icon'. That film was said to begin right after Ala Vaikuntha Purramlo. But after Allu Arjun is half way through Ala Vaikuntha Purramlo, he changed his mind. He announced his next film 'Pushpa' with Sukumar.

This delayed 'Icon' further and as a result Venu Sriram joined hands with Power Star Pawan Kalyan for 'Vakeel Saab'. But 'Icon' project was very much on at that time as everyone thought after Pushpa, 'Icon' will go onto floors.
But surprisingly, now Allu Arjun announced that he will team up with Koratala Siva after 'Pushpa'. Thereby he has pushed 'Icon' further. Now questions raised that, is 'Icon' project still on or completely shelved? At the moment it seems like shelved but we have to wait for official confirmation. If that is the case, we have to see the reason why Allu Arjun shelved this project.
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