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Even before the start of Ala Vaikuntha Purramlo, Allu Arjun signed a film with Venu Sriram titled 'Icon'. That film was said to begin right after Ala Vaikuntha Purramlo. But after Allu Arjun is half way through Ala Vaikuntha Purramlo, he changed his mind. He announced his next film 'Pushpa' with Sukumar.

This delayed 'Icon' further and as a result Venu Sriram joined hands with Power Star Pawan Kalyan for 'Vakeel Saab'. But 'Icon' project was very much on at that time as everyone thought after Pushpa, 'Icon' will go onto floors.
But surprisingly, recently Allu Arjun announced that he will team up with Koratala Siva after 'Pushpa'. Thereby he has pushed 'Icon' further. Then doubts raised that, is 'Icon' project still on or completely shelved?

In a recent interaction with media, when asked about 'Icon', director Venu Sriram confirmed that the project is still on. As Vakeel Saab came his way and Allu Arjun has other commitments the project is getting delayed but not shelved.

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