రాజమౌళి - మహేష్.. అసలు ఏం జరుగుతోంది..?

Movie: Jil
Rating: 3/5
Banner: UV Creations
Cast: Gopichand, Rashi Khanna, Posani Krishna Murali, Srinivas Avasarala and Others
Music: Mohamaad Ghibran
Producers: Vamsi Krishna Reddy,Pramod Uppalapati
Direction: Radha Krishna
Release Date: March 27, 2015

Gopichand's Jil directed by debutante Radha Krishna Kumar showed lot of promise prior to the release. The hype and expectations were pretty high due to stylish promos and peppy songs. Did Jil meet the expectations? Did Gopichand score another hit after Loukyam?

Story:
The story starts off in Mumbai with Chota Nayak (Kabir) escaping from the police custody. Once out, he looks out for his aide-turned-foe played by Brahmaji. This brings them to Hyderabad and here the story turns to Jai, a fire officer who walks around with a team similar to that of a CBI officer and one who makes it his mission to fight anyone who violates fire safety norms. During one such rescue operation, he meets Savitri (Rashi Khanna) and it is love at first sight for both of them.
Just as their romance begins, Chota Nayak traces down Jai and from then on it is open war between them. How is Jai connected to Chota Nayak’s story? Will Chota Nayak get what he wants and how will Jai settle scores? This forms the rest of the story.

Performances:
Gopichand who is known for doing mass characters has appeared very stylish and suave in this film. Although the characterization has mass appeal, presentation will earn some fans among the class audiences too. Gopi is at his usual best as the fire officer. He did career best dances in this film and completely shouldered the film with his impressive screen presence.
Rashi Khanna is pretty as the female lead. Her oozing oomph factor will play big role in attracting male audiences to the theaters. She is a good performer too. She carried off her role with grace and shows lots of promise to become one of the most sought after actresses in Tollywood. Posani Krishna Murali did another full length comedy role in this film. He is good. Kabir is menacing as the bad guy. Urvashi did the supporting role to perfection.

Technical Excellence:
The music is by Ghibran who is the new blue-eyed boy of Tamil and Telugu industries. He had composed music for Run Raja Run made by the same producers and now he has given some interesting music for Jil. In fact, he is presently in news for composing music for Kamal Haasan’s Uttama Villain. Okay, back to Jil, Ghibran has come up with a catchy tune for the title song and it is bound to be in the top 10 songs for a few weeks. The numbers are not bad either.
Eidting and cinematography are decent. In fact, cinematographer Sakti Saravanan does a good job when it comes to foreign locales.
The screenplay is weak as the film does not have the same pace and flow as Run Raja Run, which was also made by UV Creations. Having said that, the film’s director Radha Krishna has made a film that is well-packaged and follows the same style palette that most of the young directors are following these days.
On the whole, the film has a classy look and one has to make a special mention of Rashi Khanna’s stylist who has picked up some very good outfits for her.

Highlights:
Gopichand
Rashi Khanna
Action Scenes
Songs and Cinematography

Drawbacks:
Lack of pace

Analysis:
Jil is a commercial package with all the elements to please the masala movie lovers. There is lots of action and comedy besides a lovable romantic track. First half is entertaining with Gopichand and Rashi Khanna's sweet romance. Interval bang is exceptional which shifts the mood of the film.
Second half is completely dedicated for the cat and mouse between hero and villain. All other elements take back seat, but there is some comedy in the form of Posani's character. Although Jil breezes off with racy screenplay we get the feeling of dejavu in many scenes as this formula is not new to us.
Still, Jil works as a film as it keeps you interested. It has a few dialogues which are totally worth your time and it has been well-shot. Jil has its moments to keep you entertained. It is a paisa vasool masala entertainer that can be watched once. 

Verdict: Stylish Action Entertainer